The Baby-Friendly Council of NL (Previously known as the Breastfeeding Coalition of NL), established in 1992, is an interdisciplinary committee with representatives from all regions in the province strongly committed to increasing the initiation and duration of breastfeeding.

The Perinatal Program Newfoundland and Labrador (PPNL) evolved as the lead agency supporting the ongoing work of the Council, of which the Provincial Breastfeeding Consultant is chair, and is supported by the Department of Health and Community Services (DHCS).

The Baby-Friendly Council, in affiliation with the Breastfeeding Committee for Canada, is the designated provincial body to monitor the implementation of the Baby-Friendly Initiative (BFI) in Newfoundland and Labrador.

The BFI is a global campaign of the WHO and UNICEF. This campaign recognizes that implementing evidenced-based practices in health and community services is crucial to the success of programs that protect, promote and support breastfeeding. The BFI is a continuous quality improvement initiative and represents best practice in maternal-newborn care. There are over 20,000 BFI designated health facilities globally and over 50 in Canada. For more information about the BFI go to www.breastfeedingcanada.ca.

Provincial funding is provided to the Baby-Friendly Council of NL from the DHCS and it is administered and managed by PPNL.

VISION

Newfoundland and Labrador will be a place where women will be supported to breastfeed exclusively for six months and beyond, consistent with national and global recommendations.

MISSON

To provide leadership and support to the Regional Health Authorities, Aboriginal governments, and community partners in the implementation of the BFI within the health care system in NL.

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Baby Friendly Newfoundland & Labrador